FIREUP Culture Transformation Program
Where Vision Ignites Performance
Program Agenda
1. Challenge & Program Overview
Understanding the culture gap and our solution
2. Peak FireCode System
The science and methodology behind transformation
3. F.I.R.E.U.P.™ Framework
Our 6-pillar approach to culture change
4. Implementation & Benefits
Your roadmap to success and expected outcomes
The Culture Challenge
The Gap
70% of strategies fail due to weak culture. Organizations struggle with alignment.
The Solution
FIREUP™ methodology aligns vision, behaviors, and accountability to transform culture from within.
The Approach
Fire-forged experiences create lasting change through powerful psychological triggers.
Peak FireCode System
Identity Shift
Revolutionary subconscious mapping uncovers deep self-sabotage patterns.
Breakthrough Annihilation
High-intensity visceral challenges obliterate limiting beliefs instantly.
Conditioning & Rewiring
Elite neuro-habit engineering embeds winning behaviors.
Sustained Accountability
Custom champion network and real-time scorecards lock in change.
The Science of Firewalk
Amygdala Regulation
Thermal stress rewires fear circuits for rapid calm
Hormonal Response
Endorphin & oxytocin release creates euphoria and team bonding.
Neuroplastic Rewiring
Intense experience creates durable belief change.
F.I.R.E.U.P. Framework
1. Frame
Articulate vision & core values
2. Investigate
Map current culture through surveys & interviews
3. Rewire
Empower Leadership team with skills to lead change
4. Engage
Experiential workshops for all employees with Firewalk, role plays and storytelling
5. Unleash
Appoint & Empower champions for continuity and accountability
6. Progress
KPI dashboards, culture clinics & celebrations
WHAT EACH PILLAR OF THE FRAMEWORK REPRESENTS
Vision Workshops
Design and align vision, mission, and values.
Strategic Alignment
Define key strategic pillars with leadership team.
Culture Handbook
Create draft documentation of desired culture.
Pillar I – Investigate Culture
360°
Assessment
Comprehensive culture audit from all perspectives
3
Methods
Surveys, focus groups, and interviews
100%
Coverage
Analysis of engagement data across all departments
Pillar R – Rewire Leadership
Gap Analysis
Identify existing leadership team gaps and opportunities.
Skill Development
Equip leaders with neuroscience-based tools for change.
Change Preparation
Prepare the team to lead transformation effectively.
Pillar E – Engage People
Pillar U – Unleash Accountability
Recognition
Celebrate culture champions and wins
Feedback
Implement real-time feedback loops
Champions
Appoint and empower team leaders
Pillar E – Engage People
Dynamic Scorecards
Track cultural KPIs through real-time dashboards.
Quarterly Clinics
Regular check-ins to assess progress and adjust.
Milestone Celebrations
Recognize achievements to reinforce positive change.