Sales INFERNO™ Building a Fearless, High-Velocity Sales Engine
Agenda
- The Sales Challenge
- Introducing Sales INFERNO™
- Why Firewalk? Ancient Warrior Initiation
- The Science of Firewalk
- The 6 step Framework (I.N.F.E.R.N.O.™)
- Six Phases Explained
- Benefits & ROI
- Success Stories
- Implementation Roadmap
- Next Steps
The Sales Challenge
Inconsistent processes
Leaking pipeline leads to lost opportunities.
Low confidence
Team members miss quotas due to hesitation.
Slow deal cycles
Extended sales processes result in lost market share.
Fragmented teams
Lack of ownership creates accountability gaps.
How do you ignite unstoppable sales performance?
Introducing Sales INFERNO
What It Is
A fire-forged sales system blending identity shifts, breakthrough experiences, behavioral rewiring, and sustained accountability.
Built On
Peak FireCode™ System’s neuroscience-backed methodology.
Outcome
A fearless, high-velocity sales engine.
Why Firewalk? Ancient Warrior Initiation
Millennia of Tradition
Practiced by warriors in Fiji, Polynesia, Greece, Japan, Africa to test courage, clarity, focus, and unity.
Ritual of Transformation
Sacred initiation forging mental resilience and clear identity.
Modern Impact
Translates to fearless selling—obliterating self-doubt on the sales floor.
The Science of Firewalk
Amygdala Regulation
Heat exposure triggers stress response, then rapid regulation, lowering fear circuits.
Endorphin Surge
Creates euphoria, anchoring the breakthrough as a positive, memorable event.
Neuroplastic Shifts
Intense experience stimulates neural rewiring, forming new pathways that override limiting beliefs.
Identity Reframe
The visceral challenge embeds a new self-narrative—”I can face fear and succeed.”
The 6 Steps Framework (I.N.F.E.R.N.O.™)
Phase 1 – Identify Gaps
Audit CRM data & performance metrics
Analyze existing data to find patterns and issues.
Interview reps/managers on obstacles
Gather firsthand insights about challenges.
Benchmark against best-practice playbooks
Compare current processes with industry standards.
Phase 2 – Neutralize Blocks
Firewalk Catalyst
Shatter fear, anchor boldness
Ultimatum Sales Challenge™
Non-negotiable standards
Neuro-selling drills
Override doubt
Phase 3 – Forge Identity
Personal Sales Inferno FireCode™ profiles
Craft unique selling identities for each team member.
Daily rituals
Reinforce new identity through consistent practice.
Goal alignment
Connect personal objectives with team KPIs.
Phase 4 – Execute Strategy
1. Bi-monthly live coaching labs.
Hands-on skill development with expert guidance
2. Real-time "battle-room" deal support
Immediate assistance for critical sales opportunities.
3. Role-play scripts & tailored playbooks
Customized tools for consistent execution.
Phase 5 – Reinforce Wins
Quarterly in-person skill boosters
Regular reinforcement of core techniques
Peer coaching pods
Mutual accountability systems
Performance scorecards
Track conversion, cycle time, deal size
Phase 6 – Own the Future
FireSummit™ Graduation
Celebrate champions and their achievements
1FireCode 2.0 roadmaps
Next-level growth planning
Alumni network
Ongoing best-practice sharing
30%+
Revenue Growth
Boost in close rate
20%+
Efficiency
Shorter sales cycles
100%+
Engagement
Team accountability
Retention
Reduced turnover in top performers
Success Stories
Linus Gitahi, Former CEO, Nation Media Group
“Over nine years, we delivered 4× profit—much thanks to Peak Performance’s work. This changes lives.”
Sammy Langat, Former CEO, Transnational Bank
“In three years, our assets surged from Sh3.8B to Sh10B—powered by people who believed in their capacity to grow.”
Ben Kajwang, CEO, College of Insurance
“We went from insolvency to a Sh. 1B balance sheet in 3 years—an extraordinary turnaround.”