- The Revenue Engineering Masterclass™ · Open Enrolment
For Sales Directors
who've run out of
excuses for their team.
Your team has the product knowledge. They’ve been trained. The CRM is full. The targets are set. And at the end of every quarter, the same conversation happens. This one-day masterclass — for Sales Directors only — exposes the real reason your team is not closing at the rate it should. And gives you the system to fix it in 90 days.
1 Day
Full Immersion
Nairobi
Premium Venue
60
Max Delegates
Sales
Directors Only
Q3 2025
Next Date
-Full Day Agenda
What happens inside
the Revenue Engineering Masterclass™.
08:00 – 08:30
Arrival & Revenue Diagnostic
Every delegate completes a 10-minute Sales Psychology Audit on arrival — identifying the specific psychological blockers in their team before the day begins. Results are anonymised and aggregated. By 8:30am, Coach James has a live diagnostic profile of the room.
Individual Diagnostic
08:30 – 10:00
Session One: Why Your Team Isn't Closing — The Real Diagnosis
Coach James presents the Revenue Psychology Architecture — the 6 psychological patterns responsible for 90% of sales underperformance in East African B2B teams. Using live data from the morning diagnostic, delegates see their own team’s patterns named in real time. Confronting, precise, and immediately actionable.
Keynote · Live Diagnostic Data
10:00 – 11:30
Session Two: The Sales Identity System — What Closers Run On
A deep dive into the five sales identities and which one your team is running — including the two identities that will never close consistently regardless of technique training. Delegates identify their team’s dominant identity and receive the specific intervention map to shift it within 30 days.
Workshop · Individual Application
11:30 – 13:00
Session Three: The Revenue Psychology Engineering™ System
The complete SalesInferno™ methodology — condensed into a 90-minute working session. Every Sales Director leaves with a personalised 90-day implementation plan: the three specific psychological interventions to run with their team, in sequence, with measurable milestones at 30, 60, and 90 days.
System · 90-Day Plan
13:00 – 14:00
Lunch & Peer Sales Director Network
Structured peer conversation — Sales Directors from different industries exchange specific challenges and approaches. PPI facilitates the connection between people whose problems are different enough to learn from but similar enough to apply. The relationships formed over this lunch outlast the day.
Networking · Peer Insight
14:00 – 15:30
Session Four: Leading a Sales Culture — The Sales Director's Role in Psychology
The Sales Director is the primary psychological influence on the team. How you react to a missed target, how you run the Monday meeting, how you respond to a lost deal — all of it is programming your team’s beliefs about what’s possible. This session gives Sales Directors the specific leadership architecture that sustains a high-performance sales psychology.
Leadership Architecture
15:30 – 16:30
Hot Seat: Bring Your Hardest Sales Problem
Four Sales Directors volunteer their single most persistent team sales problem. The room — facilitated by Coach James — works the problem with full attention for 15 minutes each. The quality of thinking available from 60 Sales Directors with nothing to lose by being honest is the most valuable part of the day for most delegates.
Live Problem-Solving
16:30 – 17:00
The 90-Day Revenue Commitment
Every delegate states their single 90-day commitment — publicly, specifically, measurably. The commitments are documented by PPI and shared back with each delegate as a written record. At the 90-day mark, PPI follows up. The accountability is built into the architecture, not left to willpower.
Public Commitment · 90-Day Accountability
-Who This Is For
Sales Directors who are
done with the same conversation.
This masterclass is not for sales managers still learning the fundamentals of leading a team. It is for Sales Directors, CSOs, and Commercial Directors who already know what good looks like — and are frustrated that their team isn’t producing it. If you have tried technique training and it hasn’t moved the number, this is the missing layer.
- You lead a B2B sales team of 5 or more in Kenya or East Africa
- You have run training programmes — and the close rate still disappoints
- You believe your team is capable of significantly more than they're currently delivering
- You are accountable for a revenue target and want the psychological tools to hit it
- You are open to the idea that the problem is psychology — and ready to do something about it
Reserve Your Seat · Limited to 60 Delegates
Individual seat.
Corporate table. One decision.
Attend as a Sales Director — or bring your CEO and your top two sales managers as a corporate table. Corporate tables include a post-masterclass consultation with Coach James to begin building your 90-day implementation plan.
Individual Delegate
Single Seat
KES 45,000
Per delegate · Includes all materials & lunch
- Full day masterclass facilitation by Coach James Gitau
- Sales Psychology Audit — completed and interpreted on the day
- Personalised 90-day Revenue Psychology implementation plan
- SalesInferno™ System Playbook (digital)
- 90-day follow-up accountability check-in via WhatsApp
- Access to masterclass recording (30 days)
Corporate Table · Best Value
4 Delegate Seats
KES 150,000
4 seats · Save KES 30,000 vs individual
- 4 full-day delegate seats — priority seating, team together
- Individual Sales Psychology Audits for all 4 delegates
- Post-masterclass: 60-min consultation with Coach James to build your team’s 90-day plan
- Personalised SalesInferno™ playbooks for each delegate
- Priority access to SalesInferno™ full 3-day programme dates
- 10% discount on SalesInferno™ full programme if booked within 30 days